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Le Coca bio gagne à être connu… et bu !

Le coca bio gagne à être connu... et bu !
Bionade a acquis une notoriété internationale mais n'est malheureusement pas encore disponible en France

Le géant américain Coca-Cola doit-il trembler ? A l’heure du tout « bio », des « bios cola » ou « coca bios » investissent en tout cas le marché du soda.

En Allemagne, la marque Bionade rencontre un franc succès, au point de devenir internationale. Son implantation dans la région du Rhön en Bavière a stimulé l’agriculture biologique, en particulier les productions d’orge et de sureau. Les boissons sont obtenues par un processus de fermentation à base d’eau et de malt qui transforme le sucre non pas en alcool mais en acide gluconique. Après ajout de gaz carbonique et d’essences naturelles, on obtient des breuvages « bios » au sureau, au gingembre, au litchi, à l’orange ou aux plantes. Bionade offre en outre la garantie que toute substance qui n’existe pas dans la nature n’entre pas dans la fabrication des sodas.

Mc Donald, souvent désigné comme étant le champion de la « malbouffe », distribue la marque par ailleurs recommandée par la fédération sportive olympique allemande dans sa version « Aktiv ». Bionade, qui fête ses quinze ans d’existence, a toujours réservé une grande place à l’éthique : la préservation de la biodiversité se trouve au cœur de l’action de l’entreprise, du reste située dans une région classée réserve de biosphère par l’Unesco depuis 1991.

En Belgique, la branche Magasins du monde de l’organisation Oxfam (Oxford Committee for Famine Relief) a pris la relève en proposant une canette de Bio Cola à 0,75 euros. Cette boisson porte à la fois les valeurs du développement durable et du commerce équitable puisque le sucre de canne qu’il contient est produit par des agriculteurs paraguayens indépendants. Des arômes de citron naturels et des extraits de malt d’orge entrent aussi dans la composition du Bio Cola.

En France, la société Vitamont, labellisée « Bio » depuis 1986, commercialise son Cola Bio depuis 2002. Elle fait elle aussi appel à des petits producteurs du Brésil, d’Équateur, du Paraguay et du Pérou. Naturalia, Biocoop et La Vie Claire sont les principaux distributeurs français de la version « bio » et pétillante du coca de la marque.

Les cocas bios, de par leur vertus naturelles, sont moins sucrés, moins caloriques et moins dangereux pour la santé. A ce titre, et dans le cadre des campagnes de sensibilisation contre l’obésité, ils mériteraient largement leur place dans les distributeurs, à côté de leur voisin américain moins méritant.

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