Le défi écologique des annuaires imprimés

Présenté par les Pages Jaunes
Le défi écologique des annuaires imprimés

Saviez-vous que, pour réduire les impacts environnementaux de ses activités, PagesJaunes veille à l’ensemble du cycle de vie de l’annuaire imprimé : de sa conception à son recyclage ? Ce processus a d’ailleurs été certifié selon la norme environnementale ISO 14001.

Une conception optimisée

PagesJaunes prend en compte le facteur environnemental dès la conception de l’annuaire imprimé. Ainsi l’optimisation des formats d’annuaires, de mise en page des informations, de colorimétrie, de types de papier utilisés a permis de réduire la consommation de papier de 25%.

Un choix responsable des matières premières

PagesJaunes associe ses fournisseurs à sa démarche environnementale. Certifiés ISO 14001, les papetiers mettent en place une gestion durable des forêts. Par ailleurs, le papier utilisé pour les annuaires imprimés contient entre 40% et 100% de fibres recyclées.

Une production contrôlée

Une attention particulière est également portée sur les imprimeurs et leurs certifications environnementales. Ces derniers sont incités à maîtriser leur consommation papier de manière stricte, tout dépassement se traduit par une pénalité financière.

Une distribution adaptée

PagesJaunes a entamé depuis plusieurs années une démarche volontariste pour adapter la diffusion de ses annuaires imprimés aux besoins réels des utilisateurs :

-          Depuis 2008, le site recevoirmesannuaires.fr permet à chacun de demander à recevoir ou ne plus recevoir l’annuaire imprimé. Au total, près de 174 000 demandes ont été effectuées et plus d’une fois sur deux les internautes ont souhaité recevoir les annuaires imprimés.

-          Depuis 2012, plus de 11 millions de foyers ont été contactés pour savoir s’ils souhaitaient continuer à recevoir l’annuaire imprimé. 73% d’entre eux ont répondus vouloir continuer à le recevoir.

Ces initiatives ont été récompensées en 2013 par la plateforme « Réussir avec un marketing responsable ».

Recyclage : PagesJaunes se préoccupe de la fin de vie des annuaires

PagesJaunes contribue activement au développement de la filière de recyclage des papiers imprimés via son adhésion à EcoFolio.

Les annuaires imprimés périmés, déposés dans les bacs de collecte des vieux papiers, sont recyclés et servent à la fabrication de papiers, de journaux, d’emballages… En effet, le papier est un matériau qui peut être recyclé 5 fois, voir plus !

Image de prévisualisation YouTube

Le saviez-vous ? Les annuaires imprimés édités par PagesJaunes représentent moins de 1% du tonnage papier graphique utilisé en France chaque année !

Un bilan concret

Toutes ces actions ont un impact concret et significatif :

-          Entre 2009 et 2012, réduction de 46% des émissions de CO2

-          En 2013, diminution de 20% de la production des annuaires imprimés

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